Self Discovery & Transformational coaching is about understanding our unique blueprint, our core beliefs, our shadow, our archetypes; and developing power to choose. The choice is between continuing to live based on the current subconscious programming, or to transform our lives and design every area of our life based on what we want and desire. It is like upgrading to a new operating system. We often create our lives, be it work, relationships, education, based on what people around us tell us would be the best thing to do. These people include our primary caretakers, our families, friends and social circle, media (TV, Cinema, Social Media) and society at large. In addition to this, we form our core beliefs when we are young and impressionable (mostly up to the age of 7) and then re-enforce these beliefs as we grow older.